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ABOUT ME

Shamima is a Communications professional based in the North of England. She is currently the Communications Manager at Fuel.

 

She's worked in arts marketing for 6 years. She previously worked as the Marketing and Communications Manager at Phoenix Dance, leading their comms strategy and activity  as they grappled with the impact of COVID-19. She was, prior to that, Marketing and Communications Officer at Yorkshire Dance (April 2019 - April 2020) and as the Marketing and Communications Assistant at Leeds Playhouse (July 2017 - March 2019). She has also provided freelance marketing support for companies such as Red Ladder Theatre Company, Rifco Theatre, The Amplify Project, Bradford Producing Hub and Transform Festival.

 

She is a CLORE Leadership Emerging Leader (Cohort 2021), a Creative Access Alumni and Arts Marketing Association member representative. She holds BA and MA degrees in English and Postcolonial Literary and Cultural Studies from the University of Leeds (the latter of which was funded by the Leeds Masters Scholarship Scheme). Her strengths as a marketeer lie in campaign management, digital marketing and audience development. She is passionate about utilising digital tools and developing sophisticated digital strategies around video content to reach new audiences and increase diversity in the arts.

She is also a freelance writer and has written articles, essays and programme materials for organisations such as Leeds Playhouse, Opera North and Phoenix Dance Theatre.

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